Business Strategy
Business Strategy
In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In e-Riches 2.0, Scott Fox uses his...
Modern corporations face unprecedented challenges to remaining profitable, including demanding market conditions, constant public scrutiny via today’s technology, and increased awareness of environmental consequences...
The startling technological advances of the Internet age have changed the way we think, the way we play, and the way we work. As a result, the arena for business success is more open and expansive than it has ever been...
In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...
In Becoming a Category of One, Joe Calloway states that a company must strive not to become a leader in a category, but to create a new category altogether and be the only company in it. In order to accomplish this, a...
The word salesperson can have ugly connotations; it often reminds customers of disengaged product-pushers who sell without passion or purpose. If a salesperson can transcend that image, however, and help his customers...
In today’s competitive marketplace, a well-planned, well-executed business plan can make the difference between success and failure. When a business has implemented a successful planning process, every employee can see...
It has happened at too many corporations, both large and small: a new system or process is under consideration and management hires a consulting firm to tackle the new project. The consultants work for months, use...
The key to high performance in the workplace goes beyond traditional “hard skills” — passion is an essential element of productivity. Employees who are able to identify a “passion and purpose” in their lives experience...
While more and more companies are interested in matrix organization structures, they can be challenging to implement. Jay R. Galbraith wrote Designing Matrix Organizations That Actually Work to demonstrate the...
