Business Strategy
Business Strategy
In The New Rules of Retail, Robin Lewis and Michael Dart examine the changes in the consumer and retail industry since the 1800s. To understand the patterns of these changes over the past few decades, the authors bring...
Traditionally, it was assumed that companies created value and offered it to customers. This firm- and product-centric view is being replaced, however, by customers’ personalized experience with products and services,...
In The Negotiation Book, author Steve Gates describes the traits required to maximize the value of each business negotiation in order to become a Complete Skilled Negotiator. As the founder and CEO of...
One of the greatest challenges leaders and their companies face today is maintaining profitable growth. Some companies struggle to accomplish this, others achieve it and then lose it, but only a select few consistently...
Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...
For the last 40 years, supply-driven sales and operations planning (S&OP) has been a consistent management process for the manufacturing and distribution of consumer and industrial products. However, in today’s...
Most books written about compensation and rewards are targeted at human resource professionals. But with more and more frontline managers making decisions about employee rewards, practical guidance is needed about how...
Since star-struck Hollywood’s heyday, our consumer culture has been based primarily on a popularity contest. A relatively small number of “hits” in the market landscape gobble up the largest share of buyers’...
Today, the competition for top jobs is tougher than ever. Job security is now a thing of the past and more and more professionals are experiencing the...
Many problems can assail an organization or its employees, and in The Instant Survivor, Jim Moorhead outlines methods that major companies and leaders use to respond to crises. Crises can cause people...
