Business Strategy

Business Strategy

 
The Negotiation Book Gates, Steve John Wiley & Sons , 2012 Business Strategy

In The Negotiation Book, author Steve Gates describes the traits required to maximize the value of each business negotiation in order to become a Complete Skilled Negotiator. As the founder and CEO of...

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The Momentum Effect Larreche, J. C. Wharton School Publishing , 2008 Business Strategy, Innovation, Management

One of the greatest challenges leaders and their companies face today is maintaining profitable growth. Some companies struggle to accomplish this, others achieve it and then lose it, but only a select few consistently...

 
 
The Marketing Accountability Imperative Dunn, Michael E. | Halsall, Chris Jossey-Bass , 2009 Business Strategy, Marketing

Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...

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The Market-Driven Supply Chain Burrows III, Robert P. AMACOM, , 2012 Business Strategy

For the last 40 years, supply-driven sales and operations planning (S&OP) has been a consistent management process for the manufacturing and distribution of consumer and industrial products. However, in today’s...

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The Manager's Guide to Rewards Jensen, Doug | Stark, Mel | McMullen, Tom AMACOM , 2007 Business Strategy, Human Resources, Management

Most books written about compensation and rewards are targeted at human resource professionals. But with more and more frontline managers making decisions about employee rewards, practical guidance is needed about how...

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The Long Tail Anderson, Chris Hyperion , 2008 Business Strategy, Technology

Since star-struck Hollywood’s heyday, our consumer culture has been based primarily on a popularity contest. A relatively small number of “hits” in the market landscape gobble up the largest share of buyers’...

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The Job Search Solution Beshara, Tony AMACOM , 2006 Business Strategy, Personal Growth

Today, the competition for top jobs is tougher than ever. Job security is now a thing of the past and more and more professionals are experiencing the...

 
 
The Instant Survivor Moorhead, Jim Greenleaf Book Group Press , 2012 Business Strategy, Leadership

Many problems can assail an organization or its employees, and in The Instant Survivor, Jim Moorhead outlines methods that major companies and leaders use to respond to crises. Crises can cause people...

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The Inside Advantage Bloom, Robert H. | Conti, Dave The McGraw-Hill Companies, Inc. , 2008 Business Strategy, Customer Focus

Robert H. Bloom believes that every company inherently possesses the leverage they need to launch their product or service toward greatness. The Inside Advantage explains the strategy and tools...

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The Information-Based Corporation Vincent, David R. Dow Jones-Irwin , 1990 Business Strategy, Technology

The shift from an industrial economy to an information-based economy will have a major impact on the value of information and information technology. In order to fully harness the information potential, we need to...

 
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