Business Strategy

Business Strategy

 
The Contrarian Effect Port, Michael | Marshall, Elizabeth John Wiley & Sons, Inc. , 2008 Business Strategy, Customer Focus, Marketing

Conventional sales tactics such as cold calling, sales scripts and closing questions no longer produce dramatic improvements in sales. Customers have increasing control of the buying process, and they become frustrated...

 
 
Driving Results Through Social Networks Cross, Rob | Thomas, Robert J. Jossey-Bass , 2009 Business Strategy, Management, Productivity, Relationships

Most leaders still rely too heavily on formal structures when designing their organizations and implementing strategy. However, these formal organizational structures often overlook the fact that every organization...

Audio summary available
 
 
The Business Sale… An Owner’s Most Perilous Expedition Jordan, Mark | Gould, Mark | Dillon, Rick | Presogna, Jeffrey | Perkins, David L. Jr. Vercor Publishing , 2001 Business Strategy, Marketing

For most owners, the business sale, merger, or acquisition process is a mountain of uncertainty. The right guide is critical for maximizing the...

 
 
Outliers Gladwell, Malcolm Litte, Bown and Company , 2008 Business Strategy

Why do some people succeed far more than others? There is a story that is usually told about extremely successful people - a story that focuses on intelligence and ambition. In Outliers, Malcolm Gladwell claims that...

 
 
The Brand Bubble Gerzema, John | Lebar, Ed Jossey-Bass , 2008 Business Strategy, Customer Focus, Marketing

More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...

Audio summary available
 
 
Creative Capitalism Kinsley, Michael Simon & Schuster , 2008 Business Strategy, Major Works, Social Responsibility

Creative Capitalism focuses on the possibility of expanding capitalism into new areas and using it to solve problems that were previously assigned to charity or to government. In January 2008, Bill Gates gave a speech...

 
 
Driving Business Value in an Uncertain Economy Jordan, Mark Decere Publishing , 2008 Business Strategy, Economics & Finance

A common misconception among business owners is that economic and market trends are the only factors for determining business value. When said...

 
 
Answering the Ultimate Question Owen, Richard | Brooks, Laura Jossey-Bass , 2009 Business Strategy, Customer Focus, Management

Net Promoter - a multi-faceted program focused on increasing company growth through focused enhancement of customer loyalty - has been implemented in organizations worldwide. Many leading companies have demonstrated...

Audio summary available
 
 
Negotiate Like the Pros Shropshire, Kenneth L. McGraw-Hill Books , 2009 Business Strategy, Relationships

Do you want to be a better negotiator? Do you want to negotiate with the same success and confidence that you see among the professionals who handle...

 
 
The Credible Company D'Aprix, Roger Jossey-Bass , 2009 Business Strategy, Communication, Leadership, Management

Why is it that there is a record number of employees who no longer trust the management of the companies for whom they work? What is being lost – or left unsaid – in the communication between executive leadership and...

Audio summary available
 
Syndicate content