Business Strategy

Business Strategy

 
The Marketing Accountability Imperative Dunn, Michael E. | Halsall, Chris Jossey-Bass , 2009 Business Strategy, Marketing

Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...

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The Supply-Based Advantage Rogers, Stephen C. Amacom , 2009 Business Strategy

The notion of the supply chain as a strategic driver is not a new one, but the ability to implement that ideal is rare. Today’s supply chain and supplier management is more than an opportunity to save money and...

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Chaotics Kotler, Philip | Caslione, John A. AMACOM , 2009 Business Strategy, Change Management, Management

According to authors Philip Kotler and John A. Caslione in Chaotics, the world has entered the chaotic Age of Turbulence. To maneuver successfully through this, businesses need the Chaotics Management System - a...

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Transnational Leadership Development Fisher-Yoshida, Beth | Geller, Kathy D. Amacom , 2009 Business Strategy, Diversity, Global Business, Leadership Development

Advances in technology have broken down borders, bridged oceans, and created relationships between people and cultures where none had existed before. Because of these changes, cultural differences need to be...

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Enhancing Your Business Value Jordan, Mark | Walton, Randy | Hill, Judson CSI Publishing , 2002 Business Strategy, Economics & Finance
Growth is an ongoing process that occurs in many facets of our lives. There are so many individual factors that go into creating, increasing, and...
 
 
Green to Gold Esty, Daniel C. | Winston, Andrew S. Yale University Press , 2006 Business Strategy, Major Works, Social Responsibility

Companies are facing an unavoidable new array of environmentally driven issues. Like any revolution, this new “Green Wave” presents an unprecedented challenge to business as usual. Organizations that do not add...

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The Contrarian Effect Port, Michael | Marshall, Elizabeth John Wiley & Sons, Inc. , 2008 Business Strategy, Customer Focus, Marketing

Conventional sales tactics such as cold calling, sales scripts and closing questions no longer produce dramatic improvements in sales. Customers have increasing control of the buying process, and they become frustrated...

 
 
Driving Results Through Social Networks Cross, Rob | Thomas, Robert J. Jossey-Bass , 2009 Business Strategy, Management, Productivity, Relationships

Most leaders still rely too heavily on formal structures when designing their organizations and implementing strategy. However, these formal organizational structures often overlook the fact that every organization...

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The Business Sale… An Owner’s Most Perilous Expedition Jordan, Mark | Gould, Mark | Dillon, Rick | Presogna, Jeffrey | Perkins, David L. Jr. Vercor Publishing , 2001 Business Strategy, Marketing

For most owners, the business sale, merger, or acquisition process is a mountain of uncertainty. The right guide is critical for maximizing the...

 
 
Outliers Gladwell, Malcolm Litte, Bown and Company , 2008 Business Strategy

Why do some people succeed far more than others? There is a story that is usually told about extremely successful people - a story that focuses on intelligence and ambition. In Outliers, Malcolm Gladwell claims that...

 
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