Business Strategy

Business Strategy

 
The Brand Bubble Gerzema, John | Lebar, Ed Jossey-Bass , 2008 Business Strategy, Customer Focus, Marketing

More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...

Audio summary available
 
 
Answering the Ultimate Question Owen, Richard | Brooks, Laura Jossey-Bass , 2009 Business Strategy, Customer Focus, Management

Net Promoter - a multi-faceted program focused on increasing company growth through focused enhancement of customer loyalty - has been implemented in organizations worldwide. Many leading companies have demonstrated...

Audio summary available
 
 
The Credible Company D'Aprix, Roger Jossey-Bass , 2009 Business Strategy, Communication, Leadership, Management

Why is it that there is a record number of employees who no longer trust the management of the companies for whom they work? What is being lost – or left unsaid – in the communication between executive leadership and...

Audio summary available
 
 
Performance Management Cokins, Gary John Wiley & Sons, Inc. , 2004 Business Strategy, Major Works, Management

The global business landscape has changed immensely over the past several decades according to author Gary Cokins, and it is time for the world’s business leaders to acknowledge that their organizations must change as...

Audio summary available
 
 
The Change Cycle Salerno, Ann | Brock, Lillie Berrett-Koehler Publishers , 2008 Business Strategy, Change Management, Management, Personal Growth

Although change is usually unpredictable, the process of how people move through life’s change can be anticipated. In The Change Cycle, Ann Salerno and Lillie Brock provide readers with the six...

Audio summary available
 
 
Great Business Teams Guttman, Howard M. John Wiley & Sons, Inc. , 2008 Business Strategy, Leadership, Management, Teams

Great teams stand apart from the rest. They are undaunted by the toughest business challenges and are not content with simply overcoming such challenges. Instead, they use them as opportunities for transformation. In...

Audio summary available
 
 
The Three Signs of a Miserable Job Lencioni, Patrick Jossey-Bass , 2007 Business Strategy, Human Resources, Management, Personal Growth

Miserable jobs – those that breed deep cynicism, unhappiness, and frustration – exist across all industries and status levels. Unfortunately, far too many employees experience job misery each day. Not only can this...

Audio summary available
 
 
The Five Literacies of Global Leadership Hames, Richard David Jossey-Bass , 2007 Business Strategy, Global Business, Leadership

The pace of life has accelerated at an amazing rate over the last few centuries. Rapid technological advancement has completely changed the way businesses operate. Global borders have blurred and geography has little...

Audio summary available
 
 
Talent Edward E. Lawler III Jossey-Bass , 2008 Business Strategy, Human Resources, Management

Although human capital is potentially the most powerful source of competitive advantage, in today’s global business environment, it is becoming increasingly difficult to design organizations that can turn talent into...

Audio summary available
 
 
The Age Curve Gronbach, Kenneth W. AMACOM , 2008 Business Strategy, Customer Focus, Marketing

Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...

Audio summary available
 
Syndicate content