Business Strategy

Business Strategy

 
The Marketing Accountability Imperative Dunn, Michael E. | Halsall, Chris Jossey-Bass , 2009 Business Strategy, Marketing

Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...

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The Market-Driven Supply Chain Burrows III, Robert P. AMACOM, , 2012 Business Strategy

For the last 40 years, supply-driven sales and operations planning (S&OP) has been a consistent management process for the manufacturing and distribution of consumer and industrial products. However, in today’s...

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The Manager's Guide to Rewards Jensen, Doug | Stark, Mel | McMullen, Tom AMACOM , 2007 Business Strategy, Human Resources, Management

Most books written about compensation and rewards are targeted at human resource professionals. But with more and more frontline managers making decisions about employee rewards, practical guidance is needed about how...

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The Long Tail Anderson, Chris Hyperion , 2008 Business Strategy, Technology

Since star-struck Hollywood’s heyday, our consumer culture has been based primarily on a popularity contest. A relatively small number of “hits” in the market landscape gobble up the largest share of buyers’...

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The Instant Survivor Moorhead, Jim Greenleaf Book Group Press , 2012 Business Strategy, Leadership

Many problems can assail an organization or its employees, and in The Instant Survivor, Jim Moorhead outlines methods that major companies and leaders use to respond to crises. Crises can cause people...

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The Inside Advantage Bloom, Robert H. | Conti, Dave The McGraw-Hill Companies, Inc. , 2008 Business Strategy, Customer Focus

Robert H. Bloom believes that every company inherently possesses the leverage they need to launch their product or service toward greatness. The Inside Advantage explains the strategy and tools...

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The Human Side of Mergers and Acquisitions Buono, Anthony F. | Bowditch, James L. Jossey-Bass Publishers , 1989 Business Strategy, Change Management

In The Human Side of Mergers and Acquisitions, authors Anthony F. Buono and James Bowditch define mergers as two companies combining to become one, and acquisitions as one company purchasing and taking...

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The Granularity of Growth Viguerie, Patrick | Smit, Sven | Baghai, Mehrdad John Wiley & Sons, Inc. , 2008 Business Strategy, Management

It is undeniable that companies need growth to continue to thrive in today’s marketplace. The question that lingers in the minds of many organizational leaders – particularly those representing large companies – is...

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The GE Work-Out Ulrich, Dave | Kerr, Steve | Ashkenas, Ron McGraw-Hill , 2002 Business Biographies, Business Strategy, Management

Employees at GE have a deeply engrained and internalized process for addressing and solving the company’s problems quickly, simply, and with the involvement of people who will ultimately carry out the decision. The...

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The Five Most Important Questions You Will Ever Ask About Your Organization Drucker, Peter F. | Collins, Jim | Kotler, Philip | Kouzes, James | Rodin, Judith | Rangan, V.Kasturi Jossey-Bass , 2008 Business Strategy

Attaining organizational excellence begins by asking the right questions, and often the ones that appear simplest are both the most difficult and the most vital to answer. Peter F. Drucker, the seminal writer on the...

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