Business Strategy
Business Strategy
In Business at the Speed of Now, John Bernard asserts that we are in the midst of the biggest economic shift in more than a century—the shift from an economy driven by mass production to an economy...
In Business Development for the Biotechnology and Pharmaceutical Industry, Martin Austin describes the basic processes needed to identify new business opportunities and to bring pharmaceutical alliances to a successful...
In CEO Priorities, author Neil Giarratana addresses the most challenging issues facing chief executive officers in the twenty-first century. While being appointed a CEO offers limitless potential and...
In Chasing the Rabbit, Steven J. Spear explores the characteristics of organizations that are consistently leaders in their field. In business, it is common to see industries in which one or two...
In the past, an engineer’s primary focus was finding simple and elegant ways of implementing design requirements. To succeed today, however, engineers must also possess an understanding of environmental issues, legal...
In today's volatile and unpredictable economy, corporate agility is a prerequisite for success. Consequently, traditionally managed companies which are plagued by excess real estate; costly, inflexible labor forces;...
Corporate crises, such as those resulting from the Three Mile Island nuclear accident and the Tylenol poisonings, have always been a part of business, but the number and magnitude of crises have increased greatly since...
Modern corporations face unprecedented challenges to remaining profitable, including demanding market conditions, constant public scrutiny via today’s technology, and increased awareness of environmental consequences...
In Culture Shock, Will McInnes argues that the 20th-century way of doing business needs to be laid to rest. In its place, McInnes envisions a 21st-century approach to organizational dynamics that...
Executives and managers at every level in every company have to manage budgets and make tough decisions about where to spend and where to cut. Cut Costs Not Corners by Colin Barrow provides a coherent...
