Business Strategy
Business Strategy
In Business at the Speed of Now, John Bernard asserts that we are in the midst of the biggest economic shift in more than a century—the shift from an economy driven by mass production to an economy...
Written with engaging insights and quotes from a variety of thinkers ranging from Machiavelli to Harvard Business School professor Michael Porter, Deep Dive is a must-read for strategic CEOs. Author...
The B2B Social Media Book is about profit. Authors Kipp Bodnar and Jeffrey L. Cohen explain that B2B (business-to-business) marketing is at a crossroads. Either companies can continue to do things the...
Intellectual property is valuable, yet too many companies fail to maximize its worth. Corporations that extract the most value from their IP meet to discuss best practices of IP management at the ICM Gathering. The...
In Sales Growth, Thomas Baumgartner, Homayoun Hatami, and Jon Vander Ark explore ways in which a company can increase its sales revenue and profitability, even in a bad economy. Their insights involve...
Benjamin Franklin advocated living with frugality, inventiveness, and diplomacy. In Doing More with Less, Bruce Piasecki suggests that the solution to many social and business problems lies in those...
In Lean but Agile, authors William J. Rothwell, James Graber, and Neil McCormick offer different perspectives for organizations concerned with both planning for and meeting organizational work and...
In his now-classic study, The Rise and Fall of Strategic Planning, Henry Mintzberg traces the origins of strategic planning, describes its demise, diagnoses why it failed, identifies important...
In Enterprise Project Governance, authors Paul C. Dinsmore and Luiz Rocha explain that large organizations need effective overall program and project management in order to succeed. Enterprise Project...
Many businesses claim to be in the forefront of corporate responsibility but in reality their concern is higher stock prices, and executive bonuses. Such companies are not responsible, and their corporate behavior is...
