Business Strategy
Business Strategy
In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...
In market economies, value is a very important metric. Investors want the value of their funds to grow in ways that compensate them for risk, as well as for the interest they sacrificed by not investing elsewhere. To...
ISD From the Ground Up by Chuck Hodell provides the basics of good instructional system design (ISD), including practical ways to apply ISD principles. The book presents instructional design as a...
Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....
In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in...
Risk plays a role in everyday life. While individuals take precautionary steps against risk without thinking about it, organizations and businesses take great strides to acknowledge and fight against risk. In...
In The Primary Care-Market Share Connection, author Marc D. Halley discusses how many healthcare-related companies have a difficult time creating business models that are both sustainable and...
In Seven Strategies to Improve Your Bottom Line, E. Preston Gee outlines different tools and strategies that can help healthcare executives cut costs and improve their hospital’s efficiency and overall...
In Toyota Under Fire, authors Jeffrey Liker and Timothy Ogden recount how Toyota Motor Corporation effectively dealt with serious allegations concerning the safety of its automobiles while struggling...
In The Human Side of Mergers and Acquisitions, authors Anthony F. Buono and James Bowditch define mergers as two companies combining to become one, and acquisitions as one company purchasing and taking...
