Business Strategy
Business Strategy
In Toyota Under Fire, authors Jeffrey Liker and Timothy Ogden recount how Toyota Motor Corporation effectively dealt with serious allegations concerning the safety of its automobiles while struggling...
The key to high performance in the workplace goes beyond traditional “hard skills” — passion is an essential element of productivity. Employees who are able to identify a “passion and purpose” in their lives experience...
Everything a speaker does sends signals to members of the audience. Where we gaze, the way we speak or gesture, and the inflection in our voice all cause the audience to reach certain conclusions and judgments about...
Many companies fear that adopting environmentally sustainable policies will reduce their profits or that trumpeting their achievements will only invite criticism from environmental activists that they failed to do more...
Most providers of products and services are confronted with trade-offs between fidelity and convenience, yet few business leaders choose to view their product and service strategy through this lens. In Trade-...
It happens to the best of companies. The quest for higher profits in markets where growth is low or non-existent results in higher revenues with lower profit margins. This problem can go undetected for months because...
While mergers, acquisitions, and alliances are more common than ever in today’s strategic business climate, only 25 percent of all mergers succeed. In Joining Forces, authors Mitchell Lee Marks and...
In Strategic Performance Management, Bernard Marr combines his expertise, research, and observations into a detailed navigation of Strategic Performance Management, the process of managing and...
With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...
Communication is one of the most important tools leaders can use to focus their employees on understanding, embracing, and delivering a company’s strategy. However, most individuals reach positions of leadership...











