Business Strategy

Business Strategy

 
Toyota Under Fire Liker, Jeffrey K. | Ogden, Timothy N. McGraw-Hill Companies , 2011 Business Biographies, Business Strategy

In Toyota Under Fire, authors Jeffrey Liker and Timothy Ogden recount how Toyota Motor Corporation effectively dealt with serious allegations concerning the safety of its automobiles while struggling...

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The Purpose Linked Organization Love, Alaina | Cugnon, Marc McGraw-Hill , 2009 Business Strategy, Leadership, Teams

The key to high performance in the workplace goes beyond traditional “hard skills” — passion is an essential element of productivity. Employees who are able to identify a “passion and purpose” in their lives experience...

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How to Sell Yourself Lustberg, Arch Career Press , 2008 Business Strategy, Communication, Personal Growth

Everything a speaker does sends signals to members of the audience. Where we gaze, the way we speak or gesture, and the inflection in our voice all cause the audience to reach certain conclusions and judgments about...

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Strategies for the Green Economy Makower, Joel McGraw-Hill , 2009 Business Strategy, Social Responsibility

Many companies fear that adopting environmentally sustainable policies will reduce their profits or that trumpeting their achievements will only invite criticism from environmental activists that they failed to do more...

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Trade-Off Maney, Kevin Random House Books , 2009 Business Strategy

Most providers of products and services are confronted with trade-offs between fidelity and convenience, yet few business leaders choose to view their product and service strategy through this lens. In Trade-...

 
 
The Complexity Crisis Mariotti, John L. Adams Media , 2008 Business Strategy

It happens to the best of companies. The quest for higher profits in markets where growth is low or non-existent results in higher revenues with lower profit margins. This problem can go undetected for months because...

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Joining Forces Marks, Mitchell Lee | Mirvis, Philip H. Jossey-Bass , 2010 Business Strategy

While mergers, acquisitions, and alliances are more common than ever in today’s strategic business climate, only 25 percent of all mergers succeed. In Joining Forces, authors Mitchell Lee Marks and...

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Strategic Performance Management Marr, Bernard Butterworth Heinemann , 2006 Business Strategy, Productivity

In Strategic Performance Management, Bernard Marr combines his expertise, research, and observations into a detailed navigation of Strategic Performance Management, the process of managing and...

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Secrets of the Marketing Masters Martin, Dick AMACOM , 2009 Business Strategy, Marketing

With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...

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Beyond the Babble Matha, Bob | Boehm, Macy Jossey-Bass , 2008 Business Strategy, Communication, Human Resources, Personal Growth

Communication is one of the most important tools leaders can use to focus their employees on understanding, embracing, and delivering a company’s strategy. However, most individuals reach positions of leadership...

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