Business Strategy

Business Strategy

 
Purple Cow Godin, Seth Portfolio , 2003 Business Strategy, Economics & Finance, Marketing

How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently)...

 
 
Putting Our DIFFERENCES to WORK Kennedy, Debbe Berrett-Koehler Publishers , 2008 Business Strategy, Diversity, Innovation, Teams

Putting differences to work – creating an environment where diverse individuals can work more effectively to drive innovation and performance – has unlimited potential benefits. Unfortunately, however, organizations...

Audio summary available
 
 
Raving Fans Blanchard, Ken | Bowles, Sheldon William Morrow and Company , 1993 Business Strategy, Customer Focus

Ken Blanchard, author of The One Minute Manager and Sheldon Bowles assert that customers have long been neglected and abused by companies that they have developed...

 
 
Repositioning Trout, Jack | Rivkin, Steve McGraw-Hill , 2010 Business Strategy, Change Management, Marketing

In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...

Audio summary available
 
 
Requisite Organization Jaques, Elliot Cason Hall & Co , 1996 Business Strategy, Relationships

It is usually a common belief that having too much organization undermines the development of the corporation and individuals. This notion may be true...

 
 
Rethinking Risk Koletar, Joseph W. AMACOM , 2011 Business Strategy

Risk plays a role in everyday life. While individuals take precautionary steps against risk without thinking about it, organizations and businesses take great strides to acknowledge and fight against risk. In...

Audio summary available
 
 
Revolutionary Strategies of the Founding Fathers Thorpe, Scott Sourcebooks, Inc , 2003 Business Strategy

Revolutionary adjustments are essential for businesses and other enterprises to survive and keep pace with the technological advances and innovations that are...

 
 
Sacred Cows Make The Best Burgers Kriegel, Robert | Brandt, David Warner Books , 1997 Business Strategy, Economics & Finance
In the new economy driven by change and spurred by opportunities coming from all directions, where competition is tough and customers are more sophisticated and...
 
 
Sales Growth Baumgartner, Thomas | Hatami, Homayoun | Vander Ark, Jon John Wiley & Sons, Inc. , 2012 Business Strategy

In Sales Growth, Thomas Baumgartner, Homayoun Hatami, and Jon Vander Ark explore ways in which a company can increase its sales revenue and profitability, even in a bad economy. Their insights involve...

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Save Your Business a Bundle Kehrer, Daniel Simon & Schuster , 1994 Business Strategy, Economics & Finance

Specific and practical cost-cutting tactics for every aspect of business operations. Kehrer provides business examples that reinforce each guideline, as well as valuable resource information. It is an excellent manual...

 
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