Business Strategy
Business Strategy
The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...
With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...
Executives today are confronted with a paradox. The public holds business leaders in low regard, mistrusts what they say and the motives behind what they do, and sees big companies as too powerful and much more...
In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...
The challenges facing leaders today continue to grow as the needs of investors, customers, and employees conflict with one another. Leading in Times of Crisis by David L. Dotlich, Peter C. Cairo, and...
In today's volatile and unpredictable economy, corporate agility is a prerequisite for success. Consequently, traditionally managed companies which are plagued by excess real estate; costly, inflexible labor forces;...
What does the ideal organic team look like? The Firefly Effect addresses the key characteristics that compose creative, energetic, and productive teams and discusses practical methods leaders can use...
Faced with a growing marketplace of socially-savvy consumers, tuned-in suppliers and ecological buying practices, many businesses have begun to adopt corporate social responsibility (CSR) policies. In her book,...
In Business Development for the Biotechnology and Pharmaceutical Industry, Martin Austin describes the basic processes needed to identify new business opportunities and to bring pharmaceutical alliances to a successful...
Understanding brand identity is crucial for every business; yet, few actually have a well-defined brand identity that inspires legions of loyal followers. Companies that are the most successful, that consistently...
