Business Strategy

Business Strategy

 
Corporate Agility Grantham, Charles E. | Ware, James P. | Williamson, Cory AMACOM , 2007 Business Strategy, Change Management, Management

In today's volatile and unpredictable economy, corporate agility is a prerequisite for success. Consequently, traditionally managed companies which are plagued by excess real estate; costly, inflexible labor forces;...

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Leading in Times of Crisis Dotlich, David L. | Cairo, Peter C. | Rhinesmith, Stephen H. Jossey-Bass , 2009 Business Strategy, Change Management, Leadership, Management

The challenges facing leaders today continue to grow as the needs of investors, customers, and employees conflict with one another. Leading in Times of Crisis by David L. Dotlich, Peter C. Cairo, and...

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The Shift Davis, Scott M. | Kotler, Philip Jossey-Bass , 2009 Business Strategy, Marketing

In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...

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Beyond Good Company Googins, Bradley K. | Mirvis, Philip H. | Rochlin, Steven A. Palgrave Macmillan , 2007 Business Strategy, Social Responsibility

Executives today are confronted with a paradox. The public holds business leaders in low regard, mistrusts what they say and the motives behind what they do, and sees big companies as too powerful and much more...

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Secrets of the Marketing Masters Martin, Dick AMACOM , 2009 Business Strategy, Marketing

With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...

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Monster Careers Taylor, Jeff | Hardy, Doug Penguin Books , 2004 Business Strategy, Personal Growth

Where are you in your work life today? Are you looking for a job? Are you employed, but wondering if there's something better out there? Are you just entering the workforce...

 
 
In Search of the Obvious Trout, Jack John Wiley & Sons, Inc. , 2008 Business Strategy, Marketing

The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...

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The Long Tail Anderson, Chris Hyperion , 2008 Business Strategy, Technology

Since star-struck Hollywood’s heyday, our consumer culture has been based primarily on a popularity contest. A relatively small number of “hits” in the market landscape gobble up the largest share of buyers’...

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10 Steps to Successful Strategic Planning Barksdale, Susan | Lund, Teri ASTD Press , 2006 Business Strategy, Management, Productivity

One practice that often sets successful businesses apart from the rest is strategic planning. These organizations benefit not just from having a strategic plan, but from undergoing the strategic planning process itself...

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Identifying and Managing Project Risk Kendrick, Tom AMACOM , 2009 Business Strategy, Management, Productivity, Teams

All projects involve risk, and those projects that are successful generally have leaders who employ the best project management practices available. In his book Identifying and Managing Project Risk,...

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