Business Strategy

Business Strategy

 
Pricing for Profit Furtwengler, Dale AMACOM , 2010 Business Strategy, Entrepreneurship, Marketing

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....

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e-Riches 2.0 Fox, Scott C. AMACOM , 2009 Business Strategy, Marketing, Technology

In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In e-Riches 2.0, Scott Fox uses his...

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Transnational Leadership Development Fisher-Yoshida, Beth | Geller, Kathy D. Amacom , 2009 Business Strategy, Diversity, Global Business, Leadership Development

Advances in technology have broken down borders, bridged oceans, and created relationships between people and cultures where none had existed before. Because of these changes, cultural differences need to be...

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Crisis of Character Firestein, Peter Union Square Press , 2009 Business Strategy, Social Responsibility

Modern corporations face unprecedented challenges to remaining profitable, including demanding market conditions, constant public scrutiny via today’s technology, and increased awareness of environmental consequences...

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Effective Financial Management Finch, Brian Kogan Page , 2010 Business Strategy, Economics & Finance

While financial management is a topic that would seem to be most directly associated with accounting, there are many daily monetary concerns that must be taken into consideration throughout all departments and...

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How to Write a Business Plan Finch, Brian Kogan Page Limited , 2010 Business Strategy

A business plan is essential for anyone wishing to attract financial backing for a new venture, sell an existing business, or provide a guide for the management of future operations. In How to Write a Business...

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Growth or Bust! Faust, Mark Career Press, Inc. , 2011 Business Strategy, Management

In Growth or Bust!, growth and turnaround consultant Mark Faust describes how most companies have the inherent ability to greatly increase growth, and describes methods that combine the creation of...

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Green to Gold Esty, Daniel C. | Winston, Andrew S. Yale University Press , 2006 Business Strategy, Major Works, Social Responsibility

Companies are facing an unavoidable new array of environmentally driven issues. Like any revolution, this new “Green Wave” presents an unprecedented challenge to business as usual. Organizations that do not add...

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Smart Green Estes, Jonathan John Wiley & Sons, Inc. , 2009 Business Strategy, Social Responsibility

There was, perhaps, a time when people could credibly wonder whether human actions really play a role in determining the fate of the planet, but no longer. Awareness of green issues has reached a tipping point. The...

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The Pursuit of Something Better Esler, Dave | Kruger, Myra New Ridge Books , 2008 Business Strategy, Customer Focus, Leadership

In The Pursuit of Something Better, authors Dave Esler and Myra Kruger tell the story of U.S. Cellular’s revolutionary transformation under the leadership of CEO Jack Rooney. Rooney’s instrument of...

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