Business Strategy
Business Strategy
The word salesperson can have ugly connotations; it often reminds customers of disengaged product-pushers who sell without passion or purpose. If a salesperson can transcend that image, however, and help his customers...
In Becoming a Category of One, Joe Calloway states that a company must strive not to become a leader in a category, but to create a new category altogether and be the only company in it. In order to accomplish this, a...
In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...
The startling technological advances of the Internet age have changed the way we think, the way we play, and the way we work. As a result, the arena for business success is more open and expansive than it has ever been...
Modern corporations face unprecedented challenges to remaining profitable, including demanding market conditions, constant public scrutiny via today’s technology, and increased awareness of environmental consequences...
For a long time, many companies viewed under-developed markets as a strategic afterthought and, for the most part, tackled them in an opportunistic way. Though this partly explains why so many companies ended up...
In the past, an engineer’s primary focus was finding simple and elegant ways of implementing design requirements. To succeed today, however, engineers must also possess an understanding of environmental issues, legal...
In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In e-Riches 2.0, Scott Fox uses his...
Leadership in the Era of Economic Uncertainty by Ram Charan is a common-sense guide outlining the management practices necessary to weather the current economic storm. Throughout the book Charan...
New business ventures can produce great opportunities for a company, but they can also produce great anxiety. Managers must evaluate the risks and benefits, determine whether to move ahead, and hope their evaluation of...
