Business Strategy
Business Strategy
Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...
There was, perhaps, a time when people could credibly wonder whether human actions really play a role in determining the fate of the planet, but no longer. Awareness of green issues has reached a tipping point. The...
In Smart Growth, Edward D. Hess challenges commonly held business beliefs that businesses must grow or die, growth is always good, public companies should grow smoothly and continuously, and quarterly...
For three decades, Judith Hurwitz has been involved with the technology sector. In Smart or Lucky?, Hurwitz casts her expert eye on the technology sector, and the lessons learned from each fallen company that today’s...
Today’s workforce is more diverse than ever, and in order to succeed, savvy businesses are looking to the emerging world of social media to help employees build relationships and solve problems together. In ...
In Spark, Frank Koller examines the employment policy of the 114-year-old Lincoln Electric Company, which has remained successful through two world wars, the Great Depression and other economic crises...
In Stirring It Up, Gary Hirshberg describes the mission behind Stonyfield Farm and catalogs the lessons he has learned while seeking profit via environmental sustainability over the past 25 years....
In Strategic IQ, author John Wells issues a wake-up call to all companies—big and small, new or established, successful or floundering—about why businesses fail and what they must do to...
Organizations need effective government to flourish; however, leadership is a difficult vocation that requires knowledge and experience. Fortunately, history offers a wealth of theory, knowledge, and practical examples...
In Strategic Performance Management, Bernard Marr combines his expertise, research, and observations into a detailed navigation of Strategic Performance Management, the process of managing and...
