Business Strategy
Business Strategy
According to authors Philip Kotler and John A. Caslione in Chaotics, the world has entered the chaotic Age of Turbulence. To maneuver successfully through this, businesses need the Chaotics Management System - a...
The notion of the supply chain as a strategic driver is not a new one, but the ability to implement that ideal is rare. Today’s supply chain and supplier management is more than an opportunity to save money and...
Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, afterwards, we concoct an...
Nudge is about choices - how we make them and how we're led to make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new...
Understanding brand identity is crucial for every business; yet, few actually have a well-defined brand identity that inspires legions of loyal followers. Companies that are the most successful, that consistently...
In Business Development for the Biotechnology and Pharmaceutical Industry, Martin Austin describes the basic processes needed to identify new business opportunities and to bring pharmaceutical alliances to a successful...
Faced with a growing marketplace of socially-savvy consumers, tuned-in suppliers and ecological buying practices, many businesses have begun to adopt corporate social responsibility (CSR) policies. In her book,...
Social networking has transformed the way people and businesses interact with one another and the world. Twitter Power reveals the benefits of the social networking site Twitter, which is simply a way...
What does the ideal organic team look like? The Firefly Effect addresses the key characteristics that compose creative, energetic, and productive teams and discusses practical methods leaders can use...
