Business Strategy

Business Strategy

 
The Supply-Based Advantage Rogers, Stephen C. Amacom , 2009 Business Strategy

The notion of the supply chain as a strategic driver is not a new one, but the ability to implement that ideal is rare. Today’s supply chain and supplier management is more than an opportunity to save money and...

Audio summary available
 
 
The Marketing Accountability Imperative Dunn, Michael E. | Halsall, Chris Jossey-Bass , 2009 Business Strategy, Marketing

Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...

Audio summary available
 
 
The Black Swan Taleb, Nassim Nicholas Random House , 2008 Business Strategy

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, afterwards, we concoct an...

 
 
Nudge Thaler, Richard H. | Sunstein, Cass R. Penguin Books , 2008 Business Strategy

Nudge is about choices - how we make them and how we're led to make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new...

 
 
World Famous Tyreman, David AMACOM , 2009 Business Strategy, Marketing

Understanding brand identity is crucial for every business; yet, few actually have a well-defined brand identity that inspires legions of loyal followers. Companies that are the most successful, that consistently...

Audio summary available
 
 
Business Development for the Biotechnology and Pharmaceutical Industry. Austin, Martin Gower Publishing Limited , 2008 Business Strategy, Health Care

In Business Development for the Biotechnology and Pharmaceutical Industry, Martin Austin describes the basic processes needed to identify new business opportunities and to bring pharmaceutical alliances to a successful...

Audio summary available
 
 
Just Good Business McElhaney, Kellie Berrett-Koehler Publishers , 2008 Business Strategy, Social Responsibility

Faced with a growing marketplace of socially-savvy consumers, tuned-in suppliers and ecological buying practices, many businesses have begun to adopt corporate social responsibility (CSR) policies. In her book,...

Audio summary available
 
 
Twitter Power Comm, Joel | Burge, Ken John Wiley & Sons, Inc. , 2009 Business Strategy, Marketing, Technology

Social networking has transformed the way people and businesses interact with one another and the world. Twitter Power reveals the benefits of the social networking site Twitter, which is simply a way...

 
 
The Firefly Effect Douglas, Kimberley John Wiley & Sons, Inc. , 2009 Business Strategy, Leadership, Management, Teams

What does the ideal organic team look like? The Firefly Effect addresses the key characteristics that compose creative, energetic, and productive teams and discusses practical methods leaders can use...

Audio summary available
 
 
Get The Job You Want Even When There's No One Hiring Myers, Ford R. John Wiley & Sons, Inc , 2009 Business Strategy, Personal Growth

You can find a job in a bad economy - but not with conventional search strategies. To win a job now, you need a recession-proof plan. Get...

 
Syndicate content