Business Strategy

Business Strategy

 
Strategies for the Green Economy Makower, Joel McGraw-Hill , 2009 Business Strategy, Social Responsibility

Many companies fear that adopting environmentally sustainable policies will reduce their profits or that trumpeting their achievements will only invite criticism from environmental activists that they failed to do more...

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The AMA Handbook of Public Relations Dilenschneider, Robert L. AMACOM , 2010 Business Strategy

A strong Internet presence is vital to any consumer-oriented company. In addition to an effective website, companies must make use of social networking sites as well as blogs and microblogs. Certainly, the old media of...

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Toyota Supply Chain Management Iyer, Anath V. | Seshadri, Sridhar | Vasher, Roy McGraw-Hill , 2009 Business Strategy, Productivity

When it comes to efficient production and operational excellence, Toyota’s reputation is world-class. As a company, it has been the standard-bearer for innovation, continuous improvement, and lean manufacturing...

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Smart Green Estes, Jonathan John Wiley & Sons, Inc. , 2009 Business Strategy, Social Responsibility

There was, perhaps, a time when people could credibly wonder whether human actions really play a role in determining the fate of the planet, but no longer. Awareness of green issues has reached a tipping point. The...

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Behind the Cloud Benioff, Marc | Adler, Carlye Jossey-Bass , 2009 Business Strategy, Technology

A software company that adapts the motto “No Software” is an unusual company indeed. A company that plots to do away with nearly every business convention – from sales and marketing models to the very hardware on which...

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Designing Matrix Organizations That Actually Work Galbraith, Jay R. Jossey-Bass , 2009 Business Strategy

While more and more companies are interested in matrix organization structures, they can be challenging to implement. Jay R. Galbraith wrote Designing Matrix Organizations That Actually Work to demonstrate the...

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The Purpose Linked Organization Love, Alaina | Cugnon, Marc McGraw-Hill , 2009 Business Strategy, Leadership, Teams

The key to high performance in the workplace goes beyond traditional “hard skills” — passion is an essential element of productivity. Employees who are able to identify a “passion and purpose” in their lives experience...

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Extract Value from Consultants Perchthold, Gordon | Sutton, Jenny Greenleaf Book Group Press , 2010 Business Strategy, Productivity

It has happened at too many corporations, both large and small: a new system or process is under consideration and management hires a consulting firm to tackle the new project. The consultants work for months, use...

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Manager's Guide to Business Planning Capezio, Peter J. McGraw-Hill , 2010 Business Strategy, Management

In today’s competitive marketplace, a well-planned, well-executed business plan can make the difference between success and failure. When a business has implemented a successful planning process, every employee can see...

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A Seat at the Table Miller, Marc Greenleaf Book Press , 2009 Business Strategy, Customer Focus

The word salesperson can have ugly connotations; it often reminds customers of disengaged product-pushers who sell without passion or purpose. If a salesperson can transcend that image, however, and help his customers...

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