Business Strategy
Business Strategy
Businesses face a tough financial landscape today. To complicate matters further, the economy does not always function in a predictable or recognizable fashion. Large, well-established companies have faced great...
In At the Crossroads, Philip Coltoff examines how not-for-profit organizations can address today’s critical issues in ways that will help redefine their missions and expand their visions. Not-for-...
Any business will claim to have a vision for itself; it will also claim to have top talent, robust communications, and extreme customer focus. Likely though, its management gives itself higher marks in those areas than...
This book is a guide to better negotiation practice, not a substitute for it. It will show that while negotiation is not a rocket science, it is not...
72 pp. John Wiley & Sons, Inc. 2009 Everyone knows what a shortcut is: a quicker, easier way to get somewhere. In Be a Shortcut, author Scott Halford uses the word in a slightly different sense: a Shortcut is that...
In Be the Elephant, marketing guru and best-selling author Steve Kaplan offers a detailed playbook for successfully growing businesses of all sorts and sizes, while exploring the ways a growing...
In Becoming a Category of One, Joe Calloway states that a company must strive not to become a leader in a category, but to create a new category altogether and be the only company in it. In order to accomplish this, a...
A software company that adapts the motto “No Software” is an unusual company indeed. A company that plots to do away with nearly every business convention – from sales and marketing models to the very hardware on which...
Executives today are confronted with a paradox. The public holds business leaders in low regard, mistrusts what they say and the motives behind what they do, and sees big companies as too powerful and much more...
In Beyond Performance, Scott Keller and Colin Price strive to offer an explanation for why so few companies that achieve excellence are able to maintain it. They make their case with extensive research...
