Business Strategy
Business Strategy
In Digital Wars, Charles Arthur explores how the introduction of the Internet in the late 1990s and the affordability of personal computing significantly altered the world’s digital landscape. He...
In Strategic IQ, author John Wells issues a wake-up call to all companies—big and small, new or established, successful or floundering—about why businesses fail and what they must do to...
Many entrepreneurs will claim that they got lucky or were in the right place at the right time when asked why or how their businesses succeeded when so many others fail. In Get Lucky, authors...
In Double Double, Cameron Herold offers a detailed plan for entrepreneurs who wish to double the size of their companies’ revenues and profits within three years. The steps he describes are simple,...
Organizations need effective government to flourish; however, leadership is a difficult vocation that requires knowledge and experience. Fortunately, history offers a wealth of theory, knowledge, and practical examples...
Good Works! by Philip Kotler, David Hessekiel, and Nancy R. Lee provides actionable advice for corporate executives and managers on how to integrate marketing and corporate social initiatives into a...
Strategic Procurement by Caroline Booth explores how business success can hinge on procurement, examines the aspects of good procurement, and offers insights for unlocking the latent value that can be...
A business plan is essential for anyone wishing to attract financial backing for a new venture, sell an existing business, or provide a guide for the management of future operations. In How to Write a Business...
In CEO Priorities, author Neil Giarratana addresses the most challenging issues facing chief executive officers in the twenty-first century. While being appointed a CEO offers limitless potential and...
In How They Blew It, Jamie Oliver and Tony Goodwin investigate 16 of the world’s greatest business failures in order to help readers avoid similar situations. To be successful entrepreneurs or CEOs,...
