Business Strategy
Business Strategy
In Sales Growth, Thomas Baumgartner, Homayoun Hatami, and Jon Vander Ark explore ways in which a company can increase its sales revenue and profitability, even in a bad economy. Their insights involve...
Executives and managers at every level in every company have to manage budgets and make tough decisions about where to spend and where to cut. Cut Costs Not Corners by Colin Barrow provides a coherent...
In Lewis Carroll’s Through the Looking Glass, the Red Queen leads Alice on a chase after which neither character has moved from the spot where they began. Evolutionary biologists refer to this race as “the Red...
One practice that often sets successful businesses apart from the rest is strategic planning. These organizations benefit not just from having a strategic plan, but from undergoing the strategic planning process itself...
In Business Development for the Biotechnology and Pharmaceutical Industry, Martin Austin describes the basic processes needed to identify new business opportunities and to bring pharmaceutical alliances to a successful...
In Digital Wars, Charles Arthur explores how the introduction of the Internet in the late 1990s and the affordability of personal computing significantly altered the world’s digital landscape. He...
The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on...
Since star-struck Hollywood’s heyday, our consumer culture has been based primarily on a popularity contest. A relatively small number of “hits” in the market landscape gobble up the largest share of buyers’...
Mergers and acquisitions (M & A) and other corporate development deals have never been more important than they are today. But a variety of factors – including globalization, the speed with which deals are closed,...
Organizations need effective government to flourish; however, leadership is a difficult vocation that requires knowledge and experience. Fortunately, history offers a wealth of theory, knowledge, and practical examples...
