Business Strategy

Business Strategy

 
For the Win Werbach, Kevin | Hunter, Dan Wharton Digital Press , 2012 Business Strategy

Games have always been a part of society, and smart companies are tapping into this inherent desire to have fun. Video games generate billions of dollars each year, but gamification, or adapting the elements of gaming...

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Play Bigger Ramadan, Al | Peterson, Dave | Lochhead, Christopher | Maney, Kevin HarperCollins Publishers , 2016 Business Strategy

In today’s crowded marketplace, companies can no longer depend on innovative products and dynamic advertising to stand out. Instead, they must learn to design and dominate new categories of business. A step-by-step...

 
 
Even the Odds Firestone, Karen Bibliomotion, Inc. , 2016 Business Strategy

Even the Odds by Karen Firestone offers readers a persuasive assessment of risk and how to evaluate it, analyze it, and make sensible choices in business and in life. Firestone’s approach and...

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Game-Changer McAdams, David W.W. Norton & Company , 2014 Business Strategy

People familiar with the terms “signaling,” “contagion,” or “first-mover advantage” may not readily connect them to the findings or influence of game theory. What began as a niche discipline within mathematics is...

 
 
Creating Competitive Advantage Uphill, Kevin Kogan Page Limited , 2016 Business Strategy

The driving point behind Kevin Uphill’s Creating Competitive Advantage is focus—that is, how can an organization and its leaders get ahead of the competition in a focused way that allows it to create a...

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The Three Rules Raynor, Michael E. | Ahmed, Mumtaz Portfolio/Penguin , 2013 Business Strategy

Strategy and management advice is often unreliable. Most lessons derived from companies that have achieved extraordinary results typically do not account for the factors of chance, coincidence, or random fluctuations....

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The Negotiation Book Gates, Steve John Wiley & Sons, Inc. , 2016 Business Strategy

Negotiations are the most difficult, dynamic, and even uncomfortable aspects of doing business. Reaching a deal that adds to the bottom line and builds lasting trust demands a thorough understanding of the process. In...

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Edge Strategy Lewis, Alan | McKone, Dan Harvard Business School Publishing Corporation , 2016 Business Strategy

Companies that spend their entire time focused on their core products or on introducing new products to new markets seem to be the norm. However, a less risky, less volatile way to increase revenues and profits...

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It’s Not Rocket Science Anderson, Dave John Wiley & Sons, Inc. , 2015 Business Strategy

It is easy for would-be leaders to make changes for the sake of change. It is tempting to abandon business fundamentals for more thrilling alternatives. However, no-nonsense, tried-and-true business advice is still...

 
 
Innovating Lean Six Sigma Watson-Hemphill, Kimberly | Nissen Bradley, Kristine McGraw-Hill Education , 2016 Business Strategy

Lean Six Sigma is a process improvement methodology that has been used for many years. Some organizations have applied it successfully, while others have not. In Innovating Lean Six Sigma, Kimberly...

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