Business Biographies

Business Biographies

 
The Renaissance of American Steel Ahlbrandt, Roger S. | Fruehan, Richard J. Oxford University Press , 1996 Business Biographies, Innovation, Major Works

Just a few years ago, the American steel industry was used as the archetypal example of failure in the face of foreign competition. In fact, the collapse of the industry was so dramatic that it was seen as symptomatic...

 
 
Chocolate Fortunes Allen, Lawrence L. AMACOM , 2010 Business Biographies, Global Business

Until about 25 years ago, almost no one in China had ever eaten a piece of chocolate. For the world's leading chocolate makers, this was both a great challenge and a great opportunity. In Chocolate Fortunes, Lawrence L...

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Digital Wars, Second Edition Arthur, Charles Kogan Page Limited , 2014 Business Biographies, Technology

In 1998, the digital space came to be shared by three distinct companies: Apple, Google, and Microsoft. In Digital Wars, technology and science journalist Charles Arthur explores the progression that...

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Digital Rush Aspatore, Jonathan R. | Abell, Alicia AMACOM , 2000 Business Biographies, Technology

As a commercial entity, the Internet has emerged in record-setting time and created record-setting wealth. And, though entrepreneurs, who can keep pushing the boundaries of the Net, stand to reap unprecedented rewards...

 
 
The Evolution of a Corporate Idealist Bader, Christine Bibliomotion , 2014 Business Biographies

The Evolution of a Corporate Idealist tells the story of Christine Bader’s love affair with oil giant BP and its corporate social responsibility efforts. BP later breaks her heart as she becomes...

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The Nissan Report Barnett, Steve Doubleday/Currency , 1992 Business Biographies, Global Business, Social Responsibility

Drawing on the insights of biologists, anthropologists, philosophers, artists, and other nontraditional sources, the book addresses not only the question of how responsible products are made but also how products touch...

 
 
The Search Battelle, John Portfolio , 2005 Business Biographies, Innovation, Marketing, Technology

As Battelle observes, it seems as though the words “Google” and “search” are now nearly synonymous, for Google is currently the culture’s most prominent declaration of the power of search. Despite its having entered...

 
 
The Silverlake Project Bauer, Roy A. | Collar, Emilio | Tang, Victor | Wind, Jerry | Houston, Patrick R. Oxford University Press , 1992 Business Biographies, Management

The Silverlake Project documents the development of the best-selling AS/400 computer and the organizational changes at IBM Rochester that helped the enterprise win the Malcolm Baldrige National Quality...

 
 
Discovering the Soul of Service Berry, Leonard L. The Free Press , 1999 Business Biographies, Customer Focus

Although creating a successful service operation is truly difficult, sustaining its success is even more so. Services are performances, and the challenge of sustaining a high level of performance on a continuous basis...

 
 
Leaders as Teachers Betof, Edward ASTD Press , 2009 Business Biographies, Business Strategy

In 2000, Becton, Dickinson and Company (BD) was competing in a medical technology market that was much different than the one it had grown up in. The current market was fully globalized, and regulations were changing...

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