Business Biographies
Business Biographies
Eli Broad’s most cherished possession, a paperweight from his wife Edythe, is inscribed with these words from George Bernard Shaw: “The reasonable man adapts himself to the world. The unreasonable one persists in...
In The Steve Jobs Way: iLeadership for a New Generation, former Apple Senior Vice President Jay Elliot and William Simon analyze the business practices of the man who once asked a potential hire, “Do...
In Digital Wars, Charles Arthur explores how the introduction of the Internet in the late 1990s and the affordability of personal computing significantly altered the world’s digital landscape. He...
David Ogilvy has been dubbed “the original mad man,” the “godfather” of the ad world, and “the pope of modern advertising.” In The King of Madison Avenue, Kenneth Roman, former chairman and CEO of...
In 2006, the story broke of a spying scandal at one of America’s oldest and most respected technology companies. In The Big Lie, Anthony Bianco provides a thoroughly documented account of the...
Mother Teresa, CEO is not the typical business book. Authors Ruma Bose, a former volunteer with Missionaries of Charity, and her mentor, Lou Faust provide insight for business leaders from an atypical...
In How They Blew It, Jamie Oliver and Tony Goodwin investigate 16 of the world’s greatest business failures in order to help readers avoid similar situations. To be successful entrepreneurs or CEOs,...
In Design Like Apple, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...
Roddy Boyd’s Fatal Risk, details the birth, growth, and ultimate collapse in 2008 of AIG—the largest insurance company in the world. What began after World War I as C.V. Starr’s enterprise in China...
Moments of Truth tells the story of the fantastic turnaround of Scandinavian Airlines under the leadership of CEO Jan Carlzon. Carlzon took the helm of SAS following a two-year period during which the...
