Business Biographies

Business Biographies

 
For God, Country and Coca-Cola Pendergrast, Mark Charles Scribner's Sons , 1993 Business Biographies, Major Works, Marketing

This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...

 
 
Fidelity's World Henriques, Diana B. Charles Scribner's Sons , 1995 Business Biographies, Leadership

This unauthorized account of Fidelity’s world represents a monumental feat of investigative reporting. Henriques deftly probed more than 60 years of documentary records (SEC documents, sworn depositions, personal and...

 
 
Father, Son & Co. Watson Jr., Thomas J. | Petre, Peter Bantam Books , 1991 Business Biographies, Innovation, Management

Father, Son & Co avoids the pitfalls of which many chronologies fall prey: excessive use of disruptive flashbacks and flash-forwards, an overabundance of characters who add nothing but unnecessary...

 
 
Fatal Risk Boyd, Roddy John Wiley & Sons, Inc. , 2011 Business Biographies

Roddy Boyd’s Fatal Risk, details the birth, growth, and ultimate collapse in 2008 of AIG—the largest insurance company in the world. What began after World War I as C.V. Starr’s enterprise in China...

Audio summary available
 
 
Extreme Toyota Osono, Emi | Shimizu, Norihiko | Takeuchi, Hirotaka | Dorton, John Kyle John Wiley & Sons, Inc. , 2008 Business Biographies, Business Strategy, Management, Productivity

Toyota is defined by contradictions. The auto company has a famously efficient production system, but appears to have heavy layers of management and a surplus of administrative employees. It has a stable history...

Audio summary available
 
 
Exceeding Customer Expectations Kazanjian, Kirk Doubleday , 2007 Business Biographies, Customer Focus

From an initial investment of $100,000 and just seven cars, Enterprise Rent-A-Car has slowly, quietly grown into the largest and most successful car rental company in America. It took fifty years, some thoughtful...

Audio summary available
 
 
Everything I Know About Business I Learned at McDonald's Facella, Paul McGraw-Hill , 2009 Business Biographies, Leadership

Paul Facella’s Everything I Know About Business I Learned at McDonald’s is an overview of his 34-year career with the fast food giant. In it he provides advice and guidance for achieving success and...

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Driving Change Wind, Jerry Yoram | Main, Jeremy The Free Press , 1997 Business Biographies

Obviously, today’s companies cannot afford to do business as they did at the beginning of the 1980s. They can no longer be goal directed, price focused, product driven, efficiently stable, hierarchical, machine based,...

 
 
Discovering the Soul of Service Berry, Leonard L. The Free Press , 1999 Business Biographies, Customer Focus

Although creating a successful service operation is truly difficult, sustaining its success is even more so. Services are performances, and the challenge of sustaining a high level of performance on a continuous basis...

 
 
Digital Wars Arthur, Charles Kogan Page Limited , 2012 Business Biographies, Business Strategy

In Digital Wars, Charles Arthur explores how the introduction of the Internet in the late 1990s and the affordability of personal computing significantly altered the world’s digital landscape. He...

Audio summary available
 
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