Business Biographies

Business Biographies

 
Saatchi & Saatchi Kleinman, Philip NTC Business Books , 1989 Business Biographies, Marketing

The success of Saatchi & Saatchi has served as an example to other British companies. Three of the firm's achievements were especially imitated. First, the Saatchi’s successfully used the Stock Exchange to raise...

 
 
Who's Afraid of Big Blue? McKenna, Regis Addison-Wesley , 1989 Business Biographies

Tom Watson, Sr., set up a model of the modern industrial company. He based many of his ideas on those of his mentor, John T. Patterson of NCR, from whom Watson learned lessons in hardball business competition, such as...

 
 
The Ultimate Entrepreneur Rifkin, Glenn | Harrar, George Contemporary Books , 1988 Business Biographies, Innovation

The authors describe in detail why and how Ken Olsen and Harlan Anderson gave up engineering positions at MIT in order to start Digital Equipment Corporation (DEC) in August of 1957. They focus on how Olsen and...

 
 
Body and Soul Roddick, Anita Crown Publishing , 1991 Business Biographies, Diversity, Social Responsibility

When Anita opened the first Body Shop in Brighton, England, in 1976, the extent of her business acumen was the knowledge that she would have to take in £300 a week to remain open. Her only motivation for choosing the...

 
 
From Monopoly to Competition Smith, George David Cambridge University Press , 1989 Business Biographies, Technology

In 1886, Charles Martin Hall discovered an inexpensive way to smelt aluminum, and the patent he immediately applied for gave him a legal monopoly on his invention. In 1889, Alfred E. Hunt, a Pittsburgh entrepreneur and...

 
 
The Domino Effect Vlcek Jr., Donald J. | Davidson, Jeffrey P. Business One/Irwin , 1992 Business Biographies, Human Resources, Leadership

The work holds a treasure trove of successful business practices, and always explains, in detail, how to adapt distribution innovations to other types of businesses. Vlcek suggests a seven-step process, known as the...

 
 
Confessions of a PR Man Wood, Robert J. | Gunther, Max New American Library , 1989 Business Biographies, Marketing

Wood recounts his first foray into major PR activity when he was in the U.S. Air Force in 1945. The story shows why he became interested in PR and illustrates three important characteristics of the profession: 1) the "...

 
 
Discovering the Soul of Service Berry, Leonard L. The Free Press , 1999 Business Biographies, Customer Focus

Although creating a successful service operation is truly difficult, sustaining its success is even more so. Services are performances, and the challenge of sustaining a high level of performance on a continuous basis...

 
 
Barons of the Sky Biddle, Wayne Simon & Schuster, Inc. , 1991 Business Biographies, Innovation

In Barons of the Sky, Biddle describes the birth and evolution of an important American industry-the Aerospace Industry. Biddle addresses the questions of how and why a liberal democracy has allowed...

 
 
The Emperors of Chocolate Brenner, Joel Glenn Random House , 1999 Business Biographies

Forrest Mars, Sr., the Howard Hughes of the candy world, and Milton Hershey, built business empires out of chocolate. For 30 years, their products have accounted for eight of the ten top-selling candy bars in the...

 
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