Business Biographies
Business Biographies
In the 1950s, GM was a juggernaut, dominating every market it entered and influencing American manufacturing, marketing, and even society like no other company, before nor since. Now, as the company approaches its...
Google’s founders and executives understand how the introduction of Internet technology has changed the way business is conducted and how people interact with enterprises. This knowledge has made them successful and...
When people think of Apple, they almost immediately think of Steve Jobs – the driving force behind products like the Mac, iPhone, iPod, and iPad. In the biography, Steve Jobs, Walter Isaacson explores...
An adaptation of the French Microsoft: Les Nouveaux Magicians (Microsoft: The New Magicians), this is the inside story of one of the most spectacular American companies of the microcomputer age. The Making of...
In The Writing on the Wall, Will Hutton traces the historic development of China’s economy from the Imperial Dynasties to the current “socialist market” economy. The question of whether China can...
A review of the book "Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry," by Charlie Hughes and William Jeanes, is presented.
Tony Hsieh, CEO of Zappos and one of the most widely successful e-commerce vendors on the Internet, has quickly risen through the ranks of corporate America. He has established himself as one of the premier thought...
At the beginning of this century, Du Pont opened two very different research laboratories. The highly structured, applied research conducted at Du Pont's Eastern Laboratory paid handsome dividends, though the results...
The mail order business resulted from improved mail service that served the needs of farm families living away from major cities. When Aaron Montgomery Ward settled in rapidly growing Chicago after the Civil War,...
In Stirring It Up, Gary Hirshberg describes the mission behind Stonyfield Farm and catalogs the lessons he has learned while seeking profit via environmental sustainability over the past 25 years....
