Business Biographies
Business Biographies
The tremendous engineering achievement of the Boeing 777, as well as its commercial success, was proof to Alan Mulally (executive vice president of The Boeing Company and president and CEO of Boeing Commercial...
Inside Apple by Adam Lashinsky explores the inner workings of Apple and how its founder, the late Steve Jobs, returned from exile to transform a floundering computer company into an unrivaled producer...
Ben, having inherited his love of ice cream from his father, was a fat child. Although extremely bright, he never really applied himself but was still smart enough to get by. Jerry was also overweight and smart. In...
The economic scale of the 1990s Internet bubble, as well as the sweeping cultural changes it brought, was unprecedented. The fact that many companies and people in the United States were caught up in this “tech craze”...
Although CEO is a true story, it reads like a novel. Kurtzig and Parker bring her character to life. Kurtzig’s life is full of suspense and that suspense is conveyed throughout. Each chapter title attracts attention-...
Written by Arkadi Kuhlmann, the founding CEO of ING Direct, and Bruce Philp, cofounder of GWP, ING Direct’s advertising agency, The Orange Code tells the history of ING Direct and their immensely...
In Spark, Frank Koller examines the employment policy of the 114-year-old Lincoln Electric Company, which has remained successful through two world wars, the Great Depression and other economic crises...
The success of Saatchi & Saatchi has served as an example to other British companies. Three of the firm's achievements were especially imitated. First, the Saatchi’s successfully used the Stock Exchange to raise...
In The Facebook Effect, David Kirkpatrick delves into the life of entrepreneur Mark Zuckerberg and explores how he created a company that has forever changed the way the world uses the Internet....
From an initial investment of $100,000 and just seven cars, Enterprise Rent-A-Car has slowly, quietly grown into the largest and most successful car rental company in America. It took fifty years, some thoughtful...
