Business Biographies
Business Biographies
When people think of Apple, they almost immediately think of Steve Jobs – the driving force behind products like the Mac, iPhone, iPod, and iPad. In the biography, Steve Jobs, Walter Isaacson explores...
Google’s founders and executives understand how the introduction of Internet technology has changed the way business is conducted and how people interact with enterprises. This knowledge has made them successful and...
In the 1950s, GM was a juggernaut, dominating every market it entered and influencing American manufacturing, marketing, and even society like no other company, before nor since. Now, as the company approaches its...
In March 2009, 13 executives of the most powerful financial institutions in America met with the president at the White House at the height of a profound financial crisis which threatened the very existence of the...
From an initial investment of $100,000 and just seven cars, Enterprise Rent-A-Car has slowly, quietly grown into the largest and most successful car rental company in America. It took fifty years, some thoughtful...
In The Facebook Effect, David Kirkpatrick delves into the life of entrepreneur Mark Zuckerberg and explores how he created a company that has forever changed the way the world uses the Internet....
The success of Saatchi & Saatchi has served as an example to other British companies. Three of the firm's achievements were especially imitated. First, the Saatchi’s successfully used the Stock Exchange to raise...
In Spark, Frank Koller examines the employment policy of the 114-year-old Lincoln Electric Company, which has remained successful through two world wars, the Great Depression and other economic crises...
Written by Arkadi Kuhlmann, the founding CEO of ING Direct, and Bruce Philp, cofounder of GWP, ING Direct’s advertising agency, The Orange Code tells the history of ING Direct and their immensely...
Although CEO is a true story, it reads like a novel. Kurtzig and Parker bring her character to life. Kurtzig’s life is full of suspense and that suspense is conveyed throughout. Each chapter title attracts attention-...
