Business Biographies

Business Biographies

 
Everything I Know About Business I Learned at McDonald's Facella, Paul McGraw-Hill , 2009 Business Biographies, Leadership

Paul Facella’s Everything I Know About Business I Learned at McDonald’s is an overview of his 34-year career with the fast food giant. In it he provides advice and guidance for achieving success and...

Audio summary available
 
 
My Secret Life on the McJob Newman, Jerry McGraw-Hill , 2007 Business Biographies, Business Strategy, Management

In March 1998 Jerry Newman visited a fast food restaurant with his daughter for breakfast. In her breakfast sandwich was a finger from a plastic sanitary glove. That experience led Newman, a university business...

Audio summary available
 
 
Leaders as Teachers Betof, Edward ASTD Press , 2009 Business Biographies, Business Strategy

In 2000, Becton, Dickinson and Company (BD) was competing in a medical technology market that was much different than the one it had grown up in. The current market was fully globalized, and regulations were changing...

Audio summary available
 
 
Ben & Jerry's Lager, Fred "Chico" Crown Publishing , 1994 Business Biographies, Social Responsibility

Ben, having inherited his love of ice cream from his father, was a fat child. Although extremely bright, he never really applied himself but was still smart enough to get by. Jerry was also overweight and smart. In...

 
 
Birds of Prey Lynn, Matthew Four Walls Eight Windows , 1997 Business Biographies, Global Business

Boeing has always been something of an exception in the aerospace industry- a company driven as much by the desire to make steady profits as to build and fly planes. That desire to bring commercial order to the wild...

 
 
Fidelity's World Henriques, Diana B. Charles Scribner's Sons , 1995 Business Biographies, Leadership

This unauthorized account of Fidelity’s world represents a monumental feat of investigative reporting. Henriques deftly probed more than 60 years of documentary records (SEC documents, sworn depositions, personal and...

 
 
For God, Country and Coca-Cola Pendergrast, Mark Charles Scribner's Sons , 1993 Business Biographies, Major Works, Marketing

This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...

 
 
It Ain't as Easy as It Looks Bibb, Porter Crown Publishing , 1993 Business Biographies, Innovation

An unauthorized, but informed biography of Ted Turner -billionaire, womanizer, sports impresario, and communications visionary. This unvarnished, definitive portrait analyzes the man, his empire, and his impact on mass...

 
 
Microsoft Secrets Cusumano, Michael A. | Selby, Richard W. The Free Press , 1996 Business Biographies, Innovation, Management, Marketing

Drawing on almost two years of on-site observation, 40 in-depth interviews, and unprecedented access to confidential documents and project data, the authors focus specifically on Microsoft’s unique "synch-and-stabilize...

 
 
Murdoch Shawcross, William Simon & Schuster , 1993 Business Biographies

Shawcross is an excellent writer who has woven a spellbinding tale of the evolution of the Murdoch communications empire. The work begins with the father, Keith, who turned around the Herald with his version of "...

 
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