Business Biographies
Business Biographies
Delta Air Lines, which originated in Louisiana, has been based in Atlanta, Georgia for almost 50 of its 60 years. As the South has prospered, so has the company, gaining a reputation for hospitality and pride-the...
In Design Like Apple, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...
As a commercial entity, the Internet has emerged in record-setting time and created record-setting wealth. And, though entrepreneurs, who can keep pushing the boundaries of the Net, stand to reap unprecedented rewards...
In Digital Wars, Charles Arthur explores how the introduction of the Internet in the late 1990s and the affordability of personal computing significantly altered the world’s digital landscape. He...
Although creating a successful service operation is truly difficult, sustaining its success is even more so. Services are performances, and the challenge of sustaining a high level of performance on a continuous basis...
Obviously, today’s companies cannot afford to do business as they did at the beginning of the 1980s. They can no longer be goal directed, price focused, product driven, efficiently stable, hierarchical, machine based,...
Paul Facella’s Everything I Know About Business I Learned at McDonald’s is an overview of his 34-year career with the fast food giant. In it he provides advice and guidance for achieving success and...
From an initial investment of $100,000 and just seven cars, Enterprise Rent-A-Car has slowly, quietly grown into the largest and most successful car rental company in America. It took fifty years, some thoughtful...
Toyota is defined by contradictions. The auto company has a famously efficient production system, but appears to have heavy layers of management and a surplus of administrative employees. It has a stable history...
Roddy Boyd’s Fatal Risk, details the birth, growth, and ultimate collapse in 2008 of AIG—the largest insurance company in the world. What began after World War I as C.V. Starr’s enterprise in China...
