Business Biographies

Business Biographies

 
Comeback Puris, Martin Times Business , 1999 Business Biographies, Marketing

Most would agree with Martin Puris that although we all know leadership when we see it, it has proven practically impossible to analyze, define, or teach. Nonetheless, countless "experts " have devised systems to...

 
 
Confessions of a PR Man Wood, Robert J. | Gunther, Max New American Library , 1989 Business Biographies, Marketing

Wood recounts his first foray into major PR activity when he was in the U.S. Air Force in 1945. The story shows why he became interested in PR and illustrates three important characteristics of the profession: 1) the "...

 
 
Control Your Destiny or Someone Else Will Tichy, Noel M. | Sherman, Stratford Currency Doubleday , 1994 Business Biographies, Global Business, Leadership

Noel Tichy and Stratford Sherman contend that Jack Welch’s successes as a leader depend less on his personality than on the quality of this thought. What makes this account of GE’s renaissance unique is that the...

 
 
Dave's Way Thomas, R. David G.P. Putnam's Sons , 1991 Business Biographies, Leadership, Management

In approximately 30 years, the fast-food business has grown from nothing to an almost $70 billion industry, giving Thomas the biggest single stake in one of the country’s largest restaurant chains, and making him a...

 
 
Deliver! Champy, Jim FT Press , 2012 Business Biographies, Business Strategy

In Deliver!, management adviser Jim Champy takes a close look at five very different case studies of enterprises that have found ways to cut costs, improve efficiencies, or integrate new, sometimes...

Audio summary available
 
 
Delivering Happiness Hsieh, Tony Business Plus , 2010 Business Biographies, Customer Focus

Tony Hsieh, CEO of Zappos and one of the most widely successful e-commerce vendors on the Internet, has quickly risen through the ranks of corporate America. He has established himself as one of the premier thought...

Audio summary available
 
 
Delta Air lines Davis, Sidney F. Peachtree Publishers, Ltd. , 1989 Business Biographies, Leadership, Management

Delta Air Lines, which originated in Louisiana, has been based in Atlanta, Georgia for almost 50 of its 60 years. As the South has prospered, so has the company, gaining a reputation for hospitality and pride-the...

 
 
Design like Apple Edson, John John Wiley & Sons, Inc. , 2012 Business Biographies, Marketing

In Design Like Apple, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...

Audio summary available
 
 
Design to Grow Butler, David | Tischler, Linda Simon & Schuster, Inc. , 2015 Business Biographies

In today’s economic climate, companies that wish to not only survive but thrive must demonstrate both scale (the ability to expand) and agility (the ability to develop new products and features and try new business...

 
 
Digital Rush Aspatore, Jonathan R. | Abell, Alicia AMACOM , 2000 Business Biographies, Technology

As a commercial entity, the Internet has emerged in record-setting time and created record-setting wealth. And, though entrepreneurs, who can keep pushing the boundaries of the Net, stand to reap unprecedented rewards...

 
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