Business Biographies

Business Biographies

 
For God, Country and Coca-Cola Pendergrast, Mark Charles Scribner's Sons , 1993 Business Biographies, Major Works, Marketing

This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...

 
 
Murdoch Shawcross, William Simon & Schuster , 1993 Business Biographies

Shawcross is an excellent writer who has woven a spellbinding tale of the evolution of the Murdoch communications empire. The work begins with the father, Keith, who turned around the Herald with his version of "...

 
 
The New GE Slater, Robert Business One/Irwin , 1993 Business Biographies, Leadership, Management

The New GE profiles Jack Welch and provides current and future leaders with invaluable insights into the personal and professional characteristics and philosophy needed to lead U.S. enterprises in this...

 
 
Control Your Destiny or Someone Else Will Tichy, Noel M. | Sherman, Stratford Currency Doubleday , 1994 Business Biographies, Global Business, Leadership

Noel Tichy and Stratford Sherman contend that Jack Welch’s successes as a leader depend less on his personality than on the quality of this thought. What makes this account of GE’s renaissance unique is that the...

 
 
Overnight Success Trimble, Vance Crown Publishing , 1993 Business Biographies, Innovation

Overnight Success is a biography of Fred Smith and the trials he endured to gain the achievements and triumphs of Federal Express. The path Smith took to this point began with great difficulty-he...

 
 
Who Killed Maynard Keynes? Biven, W. Carl Dow Jones-Irwin , 1989 Business Biographies

In the late 1970s, Robert Lucas, professor of economics at the University of Chicago, published The Death of Keynes, in which he stated that Keynesian economics was dead, having been replaced by "total chaos" in...

 
 
Apple Carlton, Jim Times Business , 1998 Business Biographies

Almost every personal computer worldwide now has the distinctive look of Apple’s legendary Mac, which was the first to bring easy-to-use graphical icons and pull-down menus to the masses. Unfortunately, the company...

 
 
Delta Air lines Davis, Sidney F. Peachtree Publishers, Ltd. , 1989 Business Biographies, Leadership, Management

Delta Air Lines, which originated in Louisiana, has been based in Atlanta, Georgia for almost 50 of its 60 years. As the South has prospered, so has the company, gaining a reputation for hospitality and pride-the...

 
 
Beatrice Gazel, Neil R. University of Illinois Press , 1990 Business Biographies, Management

In 1889, George Everett Haskell and William W. Bosworth set up business in Beatrice, Nebraska, dealing in poultry, eggs, butter, and produce. C. H. Haskell, George Haskell's nephew, began working for the company in...

 
 
Henry J. Kaiser Heaner, Albert P. Peter Lang Publishing, Inc. , 1990 Business Biographies, Management

H.J. Kaiser was one of America’s great industrialists. He was one of the team of builders, called the Six Companies, who took on the challenge of building Boulder Dam. His other accomplishments included production of...

 
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