Business Biographies

Business Biographies

 
Seduced by Success Herbold, Robert J. McGraw-Hill , 2007 Business Biographies, Management

Bill Gates once said, “Success is a lousy teacher. It seduces smart people into thinking they can’t lose”. Successful individuals and organizations often feel that they are entitled to continual success in the future....

 
 
Branding Iron Hughes, Charles | Jeanes, William Racom Books , 2007 Business Biographies, Customer Focus, Marketing

A review of the book "Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry," by Charlie Hughes and William Jeanes, is presented.

 
 
Billy, Alfred, and General Motors Johnson, Lydia Brown AMACOM , 2006 Business Biographies, Entrepreneurship, Major Works

In the 1950s, GM was a juggernaut, dominating every market it entered and influencing American manufacturing, marketing, and even society like no other company, before nor since. Now, as the company approaches its...

Audio summary available
 
 
Hershey D'Antonio, Michael Simon & Schuster , 2006 Business Biographies, Entrepreneurship, Innovation, Personal Growth

Not only does the name Hershey mean chocolate to America and the world, it also signifies an inspiring and uniquely successful experiment in humanistic capitalism—one that has produced a business empire devoted to a...

 
 
The Search Battelle, John Portfolio , 2005 Business Biographies, Innovation, Marketing, Technology

As Battelle observes, it seems as though the words “Google” and “search” are now nearly synonymous, for Google is currently the culture’s most prominent declaration of the power of search. Despite its having entered...

 
 
Tough Calls Martin, Dick Amacom , 2004 Business Biographies, Leadership, Management, Social Responsibility

For decades, before its 1984 breakup, AT&T, affectionately (and sometimes not so affectionately) known as “Ma Bell," dominated the corporate landscape—as much a symbol of American culture as the proverbial, very...

 
 
The Power of We Tisch, Jonathan M. John Wiley & Sons, Inc. , 2004 Business Biographies, Human Resources, Leadership, Social Responsibility

Jonathan Tisch, Chairman and CEO of Loews Hotels and one of the nation's most influential corporate executives, understands the power of partnerships in achieving success. Although he developed his leadership...

Audio summary available
 
 
The Toyota Way Liker, Jeffrey K. McGraw-Hill , 2004 Business Biographies, Innovation, Major Works, Management, Productivity

Everyone in the auto industry is so familiar with Toyota’s dramatic business success and world-renowned quality that, as Liker points out, many consider the company to be “boring,” with its steadily growing sales,...

 
 
Big Change At Best Buy Gibson, Elizabeth | Billings, Andy Davies-Black Publishing , 2003 Business Biographies, Management

In 1966, Minneapolis-based Best Buy Co., Inc. began as a single small store, selling audio and stereo components. Today it is considered North America's number one consumer electronics retailer, offering the widest...

 
 
The Southwest Airlines Way Gittell, Jodie Hoffer McGraw-Hill , 2002 Business Biographies, Customer Focus, Management

Southwest Airlines has sustained a steady 10 to 15 percent rate of growth throughout its 32-year history, and has been profitable every year but its first. For most of 2002, its total market value of about $9 billion...

 
Syndicate content