The Carrot Principle: Second Edition

The Carrot Principle: Second Edition

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Gostick, Adrian | Elton, Chester The Free Press, 2009
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IN THIS SUMMARY

Recognition is an important and powerful tool that managers often do not use to full advantage. However, the effective use of recognition becomes even more critical in turbulent or difficult times when finding and keeping solid employees is especially tough. In The Carrot Principle, Second Edition, Adrian Gostick and Chester Elton update their classic book with new data and case studies that illustrate the vitally important role recognition plays in engaging employees. In fact, it offers the single most powerful means of retaining the best employees, and provides the key to enlisting all employees in growing market share. Managers who employ recognition in meaningful ways will motivate their employees to excel, and will achieve higher productivity, engagement, and retention.