The Carrot Principle

The Carrot Principle


Gostick, Adrian | Elton, Chester The Free Press, 2007
Price: $99.


Numerous organizations employ business leaders who set clear goals, communicate openly, treat people fairly, hold them accountable, and create trusting relationships. However, there’s often something critical missing. The most successful leaders and managers provide employees with frequent and effective recognition. Instead of leading with sticks, they lead with carrots.

In The Carrot Principle, authors Adrian Gostick and Chester Elton demonstrate – through proven research and case studies – how recognition can bring about significant increases in operating results. There is often an element missing in companies that prevents them from achieving their business potential, and that is an accelerator. According to the authors, there is no accelerator with more impact than purpose-based recognition.