IN THIS SUMMARY
Career Warfare outlines the various ways that individuals working within business can create their own successful personal brand. A personal brand is really the individuals themselves; how they present themselves, what they convey to others, and how they interact with others. David F. D’Alessandro discusses the misconceptions between what an individual believes they are communicating, and how others interpret what the individual is actually saying. He goes on to explain the different types of bosses that an individual is likely to come across in the business world, and how to effectively deal with each type.