Captivology

Captivology

Share

Parr, Ben HarperCollins Publishers, 2015 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

In Captivology, Ben Parr presents an organized approach to successful marketing that includes seven attention-grabbing triggers that tap into people’s natural tendencies and traits. The ultimate goal for marketers is to capture an audience’s immediate, short, and long attention for the purposes of promoting a product or concept. Each trigger works in conjunction with one or more of the others to capture and command the attention of a particular audience.