C-Scape

C-Scape

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Kramer, Larry Harper Collins Publishers, 2010 Audio summary available
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IN THIS SUMMARY

In a world that is changing faster than ever, every aspect of business is increasingly conducted through media. The birth of new technologies that bring multiple forms of media onto single devices and online platforms has evolved the sharing of information, putting traditional media in decline and giving individuals increased power. The business landscape of the past is gone, replaced by a C-scape where consumers choose what, how, and when they communicate, where content is king, curation cures information overload, and convergence is revolutionizing every form of communication. In C-Scape, Larry Kramer provides business leaders with a roadmap for navigating the four interlinked factors that are shaping the C-scape.