Business at the Speed of Now

Business at the Speed of Now

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Bernard, John M. John Wiley & Sons, Inc., 2012 Audio summary available
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IN THIS SUMMARY

In Business at the Speed of Now, John Bernard asserts that we are in the midst of the biggest economic shift in more than a century—the shift from an economy driven by mass production to an economy driven by mass customization. Mass production allowed companies to ship the same product to millions of customers. Today, mass customization is allowing companies to give customers exactly what they want, when they want it. Bernard believes that companies need to change the way they do business, and offers principles and practices managers can use to help their organizations move faster and be more productive and profitable.