Business Intelligence Applied

Business Intelligence Applied

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Gendron, Michael S. John Wiley & Sons, Inc., 2013 Audio summary available
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IN THIS SUMMARY

All businesses want to create, strengthen, or maintain their competitive advantage, and in today’s world, this involves information technology. Although few would dispute the value of technology, determining which advancements are best for an organization and which will provide the most value to its customers is often difficult. With large investments at stake, there is a clear process that can help ensure broad consensus within the business as well as increased chances of successful implementation. In Business Intelligence Applied, Michael S. Gendron provides a framework for understanding how technological infrastructure enhances a business’s value and competitive position. The book covers methods to select such an infrastructure and document its implementation. It emphasizes the idea that choices need to be business-driven and focuses on the intersection between business processes and the technologies that support them.