The Business of Innovation
IN THIS SUMMARY
Companies that want to survive and prosper in today’s hypercompetitive environment, must constantly innovate-not just with new products/services but also with breakthrough process, managerial, and organizational innovations that create long-term competitive advantage. However, many managers find it so difficult to develop their companies' creative competence that commercially successful innovation remains elusive.
Proceeding from the premise that innovation and management matter, and strategy is the key enabler, The Business of Innovation offers the Bean-Radford Innovation Model for aligning creativity with corporate strategy and systematically managing innovation throughout an organization. It provides detailed guidelines for using this model to generate and nurture an environment that encourages recurrent creativity, as well as support and exploit market-focused innovation for maximum results.