Built-In Social

Built-In Social

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Korhan, Jeff John Wiley & Sons, Inc., 2013 Audio summary available
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IN THIS SUMMARY

Built-In Social by Jeff Korhan is a guide for small business owners who want to integrate social media into their businesses. It promotes a holistic approach without boundaries between businesses, personal lives, and social media outlets. Built-In Social teaches readers how to use social media to find and influence prospective customers and build the trusted personal relationships that are the key to successful selling. The book contains practical advice for using each popular social network and tool and increasing search engine visibility. Korhan also explains how to build credibility, nurture customer relationships, stand out in local markets, develop partnerships, adapt to changes in markets and technologies, and serve mobile technology users.