Building a Culture of Innovation

Building a Culture of Innovation

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Beswick, Cris | Bishop, Derek | Geraghty, Jo Kogan Page Limited, 2016 Audio summary available
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IN THIS SUMMARY

Innovation has shifted from a niche advantage to a strategic necessity for every organization in today’s business environment. Generation Z consumers, shifting regulatory attitudes, and the increased pace of technological change are just a few of the many factors driving this imperative for innovation. In Building a Culture of Innovation, Cris Beswick, Derek Bishop, and Jo Geraghty present a six-step framework any organization can implement to bring innovation into the heart of its culture. Their framework gives change leaders a pathway toward realizing their organizations’ potential and ensuring that the collaboration, intelligence, and agility required to succeed are reinforced over time.