Build for Change

Build for Change

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Trefler, Alan John Wiley & Sons, Inc., 2014 Audio summary available
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IN THIS SUMMARY

Build for Change by Alan Trefler is both a wake-up call and a challenge to companies to accept that today’s customers are more savvy, educated, and involved than ever before. Using examples and clearly defined directives, the book offers a broad perspective on the philosophy of customer appreciation and service. It also attempts to educate CEOs on the changing dynamic of business-customer relationships. The information presented serves as a fact-based foundation for promoting transparency and examining aspects such as customer service, technology, loyalty building, and the awareness of educated consumers’ needs.