Breakthrough!

Breakthrough!

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Kurnit, Paul | Lance, Steve AMACOM, 2011 Audio summary available
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IN THIS SUMMARY

In Breakthrough!, authors Paul Kurnit and Steve Lance suggest that many companies are in a rut simply because they continue to do what they have always done. The authors warn that without continual innovation, these companies are destined for mediocrity or extinction. Kurnit and Lance describe a seven-step structured process for achieving business innovation and breakthroughs. If all the steps are faithfully followed, a business of any type or size can find and implement revolutionary new ideas, products or services that can catapult a company far ahead in the market.