Breaking Out

Breaking Out

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Butman, John Harvard Business School Publishing Corporation, 2013 Audio summary available
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IN THIS SUMMARY

A “sudden appearance” on the cultural scene is never really sudden. Idea entrepreneurs have typically spent years accumulating information on personal fascinations that they wish to eventually share with the world. Their intent is to influence people’s thoughts and behaviors, and maybe even change the world. The degrees of success can vary. However, through the ideaplex—the activities from TED to Twitter people use to create, communicate, and consume ideas—it is possible for everyone’s fascinations to influence others. John Butman has worked in the idea business for more than 30 years and offers Breaking Out as a way for idea entrepreneurs to get their ideas heard.