IN THIS SUMMARY
The Internet is just the beginning of the Information Age, the gateway to the new Human economy. Brand Storm explores the future of business in a very meaningful, hopeful, creative, and visual way. This is a business book that reads like a life plan. Divided into three main parts: Ideas, Actions, and Dreams, Brand Storm aims to inspire, to reach out and touch our emotions as well as our reason. Brands, dreams, and values should be integrated into your life so you live and breathe customers. People should be at the heart of every thing you do. Boring old companies that do not recognize the power of their customers are dinosaurs and will meet their inevitable extinction. The communication and technology we have today democratize the economy into "one vote, one voice" per consumer. These are just the baby steps toward a future where the brand becomes very personal. Any betrayal of a customer's trust means she will have her revenge. Heed the Brand Storm message and be warned.