Brand Seduction

Brand Seduction

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Weber, Daryl The Career Press, Inc., 2016 Audio summary available
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IN THIS SUMMARY

Why is it that some brands just feel “right” to consumers? This is the question Daryl Weber attempts to answer in his book, Brand Seduction. By using neuroscience and psychology to explore how people’s minds process brand information and make decisions, marketers can build more memorable brands that people can connect with.