Brand and Talent

Brand and Talent

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Keohane, Kogan Kogan Page Limited, 2014 Audio summary available
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IN THIS SUMMARY

Brand management and talent management have traditionally been managed separately, to the point that completely different branding messages can be delivered to potential talent and clients. In Brand and Talent, Kevin Keohane uses his substantial experience with the world’s leading brands to present a business model that calls for the integration of brand and talent management. He begins by discussing brand and talent separately, underscoring the importance of defining one single brand message, and then brings these ideas together to present an integrated, four-step business model. By following the steps outlined in Brand and Talent, a business will have the opportunity to build a brand that delivers on its promise, a workplace that engages its employees, and a company that achieves at the highest levels.